Industry Insights

How A CMS Can Help with Healthcare’s Unique Content Needs

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Healthcare is truly an industry in flux. Corporate mergers and acquisitions, changing patient expectations, tech innovation and countless other factors require new types of collaboration between industry segments as well as new uses of content.

Fortunately, technology has both helped create the content demand as well as provide a potential solution. The development of the content management system (CMS) has reached a point where it can address many of these emerging needs.

Automatic Help with Compliance

Few industries are as closely regulated as the various sectors of healthcare. Many of these regulations come down to content management: Is the language precisely correct? Is a document following the most recent version of the guidelines from the appropriate agency? A CMS is the ideal tool for tracking these kinds of constantly changing, highly structured rules and regulations. Whether through automatic updates of document templates or via the input of the research department of the CMS, the headaches of manually checking can be easily reduced.

Digital or Print Flexibility

Paper-free existence is the goal for many aspects of healthcare documentation, from X-rays and MRIs to prescriptions, bills, insurance and medical records. One hundred percent digital documents are inevitable, but the present still requires the flexibility for all manner of documents to be stored digitally and printed seamlessly. The version tracking capabilities of a good CMS can help in this scenario where documents potentially have both paper and digital footprints.

Similar Information, Different Audiences

A physician, an insurance analyst and a patient may all need access to the same information, but the context for each requires different language, varying levels of depth and different additional content to use in relation to the data. A CMS can store the same information as content and display it according to all of these complex variables that are encoded in document templates – whether the document is a web page, a database result or a bill mailed to a patient’s home.

Data Integrity across Multiple Platforms

One of the great advantages that a CMS offers is a unified system for locating, accessing and tracking content that may reside on a variety of systems. Unfortunately, the reality of the healthcare landscape means that content is likely to travel across content systems from different providers. A good CMS can help protect this content in its journey by preserving its format, providing users an easy and powerful system to track changes that occur outside of the native CMS, and by being compatible with a wide range of document formats, so that any work done outside of the CMS that is reintroduced can be utilized for the future.

Ability to Adapt

This list is not intended to be comprehensive. In fact, the shifting nature of the healthcare industry means that new content requirements will continue to emerge. A CMS built on a solid structure that can easily add functionality is just as essential as any of the above. Flexibility is crucial in order to respond to the fluid developments of the future.


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Toppan Vintage

Toppan Vintage is a leading international financial printing, communications and technology company dedicated to delivering a hassle-free experience with the highest quality accuracy, reliability and value for your organization’s financial printing and communications needs.

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